Brazilian Joia™ Strengthening + Smoothing Shampoo

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe. 
  • A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
  • Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.  
  • Clinically proven after one use:

    • 58% of damage repaired
    • 71% frizz reduction for 8 hours* 
    • Helps protect hair from future damage* 
    • 76% of split ends mended* 

    *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.