Effi is the newest beauty company that focuses on what's working in the skincare and cosmetics world. Although trends might be fun, we are striving to be known for the place (both online and in-person) where you can find beauty products that actually work.

It’s no secret that the skincare and cosmetics world can be overwhelming, intimidating and downright confusing. Which is why we've decided that our main mission is to make our customers look and feel beautiful with only the top quality and value-priced products that actually work. 

From product information to blog posts and round ups, one of our top priorities is to help you cut through all the marketing hype and find the beauty products that are actually working for your individual skin type. We hope you’ll enjoy this content, we sure do.